Good website user experience means people can understand the page, find what they need, and complete a task without unnecessary effort.
Use this checklist on your most important pages. Test with real devices and, when possible, with people who are not already familiar with the website.
Purpose and message
- Can a new visitor explain what the page offers after a quick scan?
- Does the heading match the link or search result that brought them there?
- Is the primary next step clear?
Navigation and orientation
- Are menu labels familiar and specific?
- Can visitors return to important sections without using the browser back button?
- Do related pages link to one another where the connection is useful?
Readability
- Are paragraphs short enough to scan on a phone?
- Do headings describe the sections beneath them?
- Is the text large enough, with sufficient contrast and spacing?
Mobile usability
- Can people tap buttons and menu items comfortably?
- Do forms work without zooming or horizontal scrolling?
- Is essential information visible without dismissing multiple overlays?
Speed and stability
- Are images sized and compressed for the space where they appear?
- Does the main content become usable quickly?
- Do elements remain stable instead of jumping as the page loads?
Forms and feedback
- Does every field have a clear label?
- Are errors explained beside the field that needs attention?
- Does the confirmation tell the user what happens next?
Accessibility
- Can the page be used with a keyboard?
- Do meaningful images have useful alternative text?
- Are links understandable without relying only on color?
Trust
- Are business and contact details easy to verify?
- Does the page show relevant work, reviews, policies, or process information?
- Are claims specific and supportable?
Start with the pages closest to an enquiry or sale. Our guides to clear navigation, site speed, and mobile-friendly design cover three of the most common problem areas.
