Update website content when information changes or when a page is no longer helping its audience. Publishing on a fixed schedule is less important than keeping important pages accurate and useful.
Review critical business details immediately
Update contact information, hours, service areas, pricing statements, team details, policies, and unavailable products as soon as they change. Outdated operational information damages trust.
Check enquiry and sales pages monthly
Test forms, phone links, booking tools, checkout flows, and important calls to action. Review whether the page still answers the questions customers ask before contacting you.
Review main pages each quarter
Check the homepage, service pages, About page, and high-traffic articles for outdated claims, broken links, weak examples, or missing next steps. Use analytics and Search Console to identify pages that receive attention but fail to earn engagement.
Refresh evergreen articles when the answer changes
An old publication date does not make a useful article bad. Update it when tools, practices, screenshots, examples, or recommendations have changed. Make substantial improvements rather than changing the date alone.
Add new content to answer real questions
Create a new page when customers repeatedly ask a question that existing content does not answer. Avoid publishing multiple articles that target the same intent with slightly different titles.
Consolidate overlapping pages
If several short posts cover the same subject, combine the useful material into one complete guide and redirect the retired URLs. This gives visitors one stronger resource and reduces internal competition.
Maintain project and proof pages
Add completed work, clear outcomes, current screenshots, and accurate client context when permission allows. Remove or explain anything that no longer represents the service.
Use a simple content inventory
Track each important URL, its purpose, owner, last meaningful review, and next action. Prioritize accuracy and business value over publishing volume.
For structural improvements, use the website UX checklist. If updates are difficult because of the current platform, review the redesign warning signs.
